{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While a lot of high-end brands drive exposure through social networks advertising, celebrity partnerships and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items have not altered much in years; it does not have TikTok, and doesn't offer celebs cost-free purses.|